Publications

African tech hubs – now more than 1000 across the continent – accelerate digital, social and economic transformation as they support start-ups.   The report examines the COVID-19 impact on tech hubs and offers recommendations for future operations. It surveys 52 tech hubs across...

This report encourages artificial intelligence (AI) literacy for small businesses and trade institutions, especially in developing countries, through the lens of publishing. It shows that AI tools empower everyone in the workplace to be publishers – and that leaders can navigate the promises and...

This major business survey shows that almost 80% of small firms that adopted advanced digital tools reported better production efficiency.

This study outlines the market potential in the United States and Canada for three Peruvian natural ingredients that are essential for biodiversity. Peruvian producers and exporters will find an overview of the market potential in the United States and Canada for golden berry, Peruvian mesquite and...

This paper describes in detail the types of claim statements permissible for dietary supplements and health food products, non-food cosmetic products, and over-the-counter drug products marketed in the United States. In the United States, regulations determine the statements that a company can...

This paper provides key information about the North American natural products market with a special focus on selected South American and African products. Natural products in the North American market have experienced strong market growth in the last decade as consumers increasingly demand...

This paper provides easy-to-follow guidance on the basic labelling requirements for finished natural product and sustainability certification. Labelling products correctly is an essential requirement to sell natural products in the United States consumer market and exporters from developing...

Part of ITC’s Trade Secrets series, this book provides extensive information, resources and advice on electronic commerce. The guide’s question and answer format allows users to focus on areas of particular interest, while at the same time covering the myriad issues linked to selling and buying...

This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It: identifies situations where obtaining formal IP protection ought to be considered explains how to implement...