Helping SMEs Generate Export Business


This course introduces techniques that are used for successful international business generation, in both face-to-face and virtual/remote environments. Each environment is described in terms of its characteristics, pros and cons, challenges, as well as the factors that determine respective comparative advantages.
NOTE: We recommend using the latest version of the Chrome or Firefox browsers to ensure an optimal experience viewing the lectures.

After completing this course, participants will be able to:
Apply the main steps for the preparation of an efficient business generation initiative; and Analyse options available with both face-to-face and virtual business generation activities for export-ready companies


Participants who meet the course requirements will receive a Certificate of Achievement issued in electronic format.


Lecture 1: Face to Face Business Generation
Lecture 2: Virtual Business Generation
Case Study Exercise 1
Submitted by Anonymous (not verified) on Tue, 05/17/2022 - 02:14