Setting up an Export Marketing Strategy - Special Sessions - Rwanda

COURSE DESCRIPTIONThis course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by deciding on a strategy based on the export marketing process, and by adhering to certain key principles.After completing this course, participants will be able to:Use a structured decision-making process; andMake strategic decisions for export marketingCOURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.SHARE IT[[socialshare]]COURSE STRUCTURELecture 1: Introduction to Export MarketingLecture 2: A Marketing Strategy for ExportsCase Study 1: Urvashi PerfumesLecture 3: The Export Marketing ProcessCase Study 2: SoleRebels