Setting up an Export Marketing Strategy

COURSE DESCRIPTION




This course introduces the ways in which export marketing forms a vital component of the export development process. Small enterprises need to craft their messages appropriately, in order to be perceived in the way they want by their customers. This is achieved by adopting a strategy based on the export marketing process, and by adhering to certain key principles.
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After completing this course, participants will be able to:

Use a structured decision-making process; and

Make strategic decisions for export marketing




COURSE CERTIFICATION



Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.










COURSE STRUCTURE





Lecture 1: Introduction to Export Marketing
Lecture 2: A Marketing Strategy for Exports
Case Study 1: Urvashi Perfumes
Lecture 3: The Export Marketing Process
Case Study 2: SoleRebels