The International Trade Centre supports #OrangetheWorld
Each year, the United Nations coordinates a 16-day global campaign to raise awareness of gender-based violence. The campaign begins on 25 November, the International Day for the Elimination of Violence against Women, and runs through 10 December, Human Rights Day.
The colour orange represents a brighter future, free from violence against women and girls. Orange unifies the global actions during the campaign, and allows people to show their support by wearing the colour or by "oranging" digital spaces like social media or websites.
Activities throughout the 16 days centre on the UNiTE campaign, which calls on the entire UN system to work with governments, civil society, the private sector, and the media to join forces to end violence against women and girls.
Among the main goals:
- Amplify the voices of feminist women’s movements
- Call for greater funding for girl-led & women’s rights organizations
- Advocate for strengthening of protection mechanisms to prevent and eliminate violence
- Promote the leadership of women and girls in their diversity and their meaningful participation in political, policy making and decision-making spaces
A social media toolkit offers free resources to help promote activities around the 16 days.
ITC's MenEngage programme
To move the needle towards gender parity, ITC has introduced a MenEngage Pilot project in 2021 as part of its mentoring programme, which created a space for male colleagues to explore the constructs that create and perpetuate a lack of gender equality in the workplace.
The pilot was based on the premise that gender equality, as an end goal, is the responsibility of everyone. It is not an issue that will be solved without active male engagement and without critical engagement with the normative social constructs that shape all gender identities and relationships. Real equality based on a redefinition of these norms and societal expectations is a win for all - and men play an active role in this change.
A group of 11 male mentees, guided by MenEngage expert Michael Kaufman, went through multiple training sessions to reflect, share, and learn on their journey to becoming male Gender Champions.