Press releases

Trade Promotion Organizations – Celebrating and Recognizing Excellence

30 November 2010
ITC News


Three national trade promotion organizations (TPOs) will be chosen as winners of the International Trade Centre’s TPO Network Awards 2010. Winners will be announced at the 8th TPO Network World Conference, to be held in Mexico City, from 13 to 15 October 2010.

The national TPOs of 10 countries have been selected for the 2010 TPO Network Awards – Excellence in Export Development Initiatives. The shortlisted applicants in each category are:

Small Island Developing States category: Dominican Republic and Mauritius

Developing Country category: Armenia, Brazil, Malaysia, Oman and United Arab Emirates

Developed Country category: Australia, Hungary and United Kingdom

Least Developed Country (LDC) category: There were several applications from LDCs; however, in 2010, no award will be presented in this category. The International Trade Centre (ITC) recognizes that TPOs from LDCs could benefit from documenting the good work they do for their clients. One critical area is in tracking performance. ITC is committed to working with LDCs to better measure and report the value they deliver.

The Adjudicating Panel is chaired by ITC Executive Director Patricia R. Francis and includes senior representatives from the 2008 TPO Network Award winners’ organizations. ‘TPOs make a vital contribution to economic growth and development,’ said Ms Francis. ‘More than ever there is a need for strong, well-equipped and agile TPOs. These applicants have tackled the growing challenges of an increasingly competitive marketplace and the effects of the global economic recession – they are delivering real value to their customers.’

TPOs create jobs and income for their countries by offering targeted services to enterprises which enable them to extend their reach globally and boost exports. The TPO Network Awards, to be presented on 14 October, will recognize excellence in trade support services and celebrate TPOs that have demonstrated outstanding performance in the use of innovative and efficient systems and procedures in their export development initiatives.

‘The awards this year are even more relevant because the global economic recession has increased the pressure on TPOs to demonstrate the value for money they deliver by recording and reporting the impact of their services,’ added Ms Francis.

Past award winners have used the recognition to focus attention on the value of TPOs’ services, to assist national governments in achieving their economic goals and to showcase the value of developing and funding export promotion programmes.

The TPO Network World Conference is a biennial event. The 8th Conference will bring together more than 150 participants from 50 countries to address the theme, ‘Building Export Success – Enhancing TPO Impact in a Changing Global Environment’.

Participants at the event will come from TPOs, governmental and private business support organizations, related government ministries, regional trade promotion organizations and international and national development agencies interested in trade capacity development. They will explore how best to address urgent challenges during plenary sessions, panel debates and workshops. Exchanging experiences, knowledge and best practices, participants will focus on practical solutions to stimulate export-led economic growth.

The 8th TPO Network World Conference and Awards follow ITC’s 11th World Export Development Forum, which was held from 9 to 12 September 2010 in Chongqing, China.


Supporting information

Shortlisted TPO Network Awards Applicants


Trade Promotion Organization


Armenian Development Agency (ADA)


Australian Trade Commission (Austrade)


Brazilian Trade and Investment Promotion Agency (ApexBrasil)

Dominican Republic

Dominican Republic Export and Investment Centre (CEI-RD)


Hungarian Investment and Trade Development Agency (ITD Hungary)


Malaysia External Trade Development Corporation (MATRADE)


Enterprise Mauritius


Omani Centre for Investment Promotion and Export Development (OCIPED)

United Arab Emirates

Dubai Export Development Corporation (EDC)

United Kingdom

UK Trade & Investment (UKTI)

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