Moroccan textile sector learns about new markets
ITC launches of a series of training courses on market profiling for trade support institutions, members of the textile and clothing ecosystem in Morocco
Fifteen senior representatives from four trade support institutions in Morocco have developed the knowledge to build market profiles following a five-day training course organized by the International Trade Centre (ITC) in partnership with the Swiss Import Promotion Program (SIPPO).
The first training took place on 2–5 March 2020 in Casablanca, Morocco, and focused on the use of ITC market analysis tools that provide indicators on international demand, export performance and competitive analysis, alternative markets and regulatory requirements.
Once familiar with the tools needed to identify markets, participants are able to develop market profiles and define strategies and business plans for exporting products to growth markets.
The workshops were held as part of ITC’s Global Textiles and Clothing programme (GTEX) and Middle East and North Africa Textile programme (MENATEX) and aimed to fill information gaps on export markets affecting small and medium enterprises as well as strengthening the knowledge of national trade support institutions.
The GTEX / MENATEX programme aims to improve the business environment and the performance of trade support institutions operating in the textiles and clothing sector, and to strengthen the competitiveness of small and medium-sized enterprises in the textiles and clothing sector in order to enable them to develop and diversify their exports.
The GTEX/ MENATEX Morocco programme is co-financed by the government of Morocco, Switzerland and Sweden.