Kenyan, Tanzanian mango exporters gain access to Middle Eastern markets
Mango exporters in Kenya and the United Republic of Tanzania have sealed business deals in the Middle East after participating in one of the world’s largest food and hospitality exhibitions, as part of a project implemented by the International Trade Centre (ITC).
The exporters participated in the Gulfood show from 8-12 February in Dubai, the United Arab Emirates, which is a key entry point for African products in the region and beyond.
‘The event has created awareness and visibility for my own brand and products,’ said Shiru Mwangi of Antennae Holdings Limited in Kenya.
Kenyan mango exporters reported business transactions for exports of more than US$ 1.1 million, while Tanzanian exporters gained multiple business leads and expanded their pool of potential buyers.
‘Trade missions are an efficient way to promote high-quality products from countries such as Kenya and the United Republic of Tanzania,’ said Ben Mohamed Imamo, ITC Senior Programme Officer, Institutions Networks and Business Generation. ‘They provide exporters a one-stop shop to meet buyers and expand their business networks.’
The visit was organized by the Horticultural Crops Directorate of Kenya, Export Promotion Council of Kenya, the Tanzanian Association of Mango Growers and ITC under ITC’s ‘Promoting Intraregional Trade in Eastern Africa’ project, funded by the Government of Finland. Working with Dubai Exports, ITC prepared the exporters for the event and matched them with local buyers and distributors.