ITC @ WTO Public Forum 2022


    The ITC contributions are aligned with the Forum’s three subthemes: Leveraging technology for an inclusive recovery; Delivering a trade agenda for a sustainable future; and Framing the future of trade. 

    At this year's WTO Public Forum, the International Trade Centre shares concrete actions in support of an inclusive and resilient recovery for small businesses, including those led by women and young people. The Forum takes place from 27-30 September with the theme Towards a sustainable and inclusive recovery: ambition to action. 


    Small firms: The future of trade 

    ITC corporate booth 

    27-30 September – WTO Delegates Lounge

    Digital connectivity brings access to technologies, tools and services.

    Learn what ITC does to support inclusive trade: women, youth, small businesses

    Product displays: ITC SheTrades entrepreneurs 

    Organizer: ITC, supported by the UK Institute of Export & International Trade

    28-30 September – WTO CR Lobby

    Women entrepreneurs from Bangladesh, Mexico, Rwanda, and Uruguay showcase their products and are onsite to share their entrepreneurial journeys.

    Date & location
    27–30 September 2022



    27 September 2022
    14:00 - 15:15
    Digital Platforms for Inclusive Growth
    Organizers: ITC, Permanent Mission of Mexico, WTO Informal Working Group on MSMEs

    This session explores key digital platforms and resources designed specifically to assist MSMEs in making informed and sustainable business decisions, getting access to finance, finding the right business partners, and successfully completing their export transaction. It looks at concrete tools and initiatives that focus on connecting MSMEs to regional and global markets.
    Pamela Coke-Hamilton
    Executive Director, International Trade Centre
    Eunice Huang
    Head of Asia Pacific Trade Policy, Google
    H.E. José Luis Cancela
    Ambassador of Uruguay to the WTO
    Joy Zenz
    CEO, Africa Women in Trade
    Ángel Villalobos Rodriguez
    Permanent Representative of Mexico to the WTO (Moderator)
    17:30 - 18:45
    MSMEs: The key to realising sustainable gains under the AfCFTA
    Organizers: ITC, UNECA

    The African Continental Free Trade Area (AfCFTA) is set to change Africa’s production and trade landscape. To ensure sustainable gains from the Agreement, complementary interventions will be required to support Africa’s MSMEs to compete in a new green world. How can African policymakers set the rules of the game to ensure that implementation of the AfCFTA furthers sustainability goals? What supports are required to ensure that African MSMEs can go green? How can Africa’s business support organisations be strengthened to enhance their sustainability offering to MSMEs?
    Ms. Dorothy Tembo
    Deputy Executive Director, International Trade Centre
    Melaku Desta
    Coordinator, African Trade Policy Centre, ECA
    Hermogene Nsengimana
    Secretary General, ARSO
    Robert Hamwey
    Economics Affairs Officer, UNCTAD
    Annalisa Primi
    Head of Economic Transformation and Development, OECD
    Maximiliano Mendez-Parra
    Principal Research Fellow, ODI
    29 September 2022
    09:00 - 10:15
    High-level Plenary: Delivering a Trade Agenda for a Sustainable Future
    Organizer: WTO

    Addressing the climate crisis should be at the core of any economic recovery plan. The debate will bring together leading representatives from international organisations, the private sector and academia, to discuss how trade can accelerate the transition to a net-zero future. The panel will discuss how trade rules can be strengthened to address the environmental challenges the world is facing. The panellists will also deliberate on the need for a coordinated approach amongst governments.
    Pamela Coke-Hamilton
    Executive Director, International Trade Centre
    10:30 - 11:30
    Breaking into male-dominated sectors
    Organizers: ITC, WTO; Supported by: United Kingdom’s Institute of Export and International Trade

    The objective of the panel is to showcase the importance of women entering traditionally male-dominated sectors, and to understand the barriers and opportunities they face within these fields. We are also looking at underlying reasons why there is a dearth of women working in the world’s most profitable sectors such as STEM fields, automotive industries, aerospace, manufacturing, and finance.
    Dr. Ngozi Okonjo-Iweala
    Director-General, WTO
    Pamela Coke-Hamilton
    Executive Director, International Trade Centre
    Jessica Madrid Lugo
    Founder and CEO, Laser Manufacturing, Mexico
    Malika Meddahi
    Deputy Director for Accelerators and Technology, CERN
    15:45 - 17:00
    Launch of the 2022 edition of the SME Competitiveness Outlook Connected services, competitive businesses: Linking small business to technology and value chains
    Organizers: ITC, Mastercard Center for Inclusive Growth
    The launch session is followed by a cocktail.

    Four sectors are key to a services-led transformation, “connected services”. ICT, transport and logistics, financial and business and professional services directly contribute to economic growth with an increasing share of output, trade and jobs. They also contribute indirectly by making other firms more competitive and connecting them to global value chains and digital innovations. Most small firms in developing countries do not have easy access to connected services. This session explores how large companies, policymakers and business support organizations can change this reality, invest more in services, and lay the foundations for an inclusive, services-led transformation
    Pamela Coke-Hamilton
    Executive Director, International Trade Centre
    Emmanuel Emodek
    Managing Director and Founder, ChapChap Africa
    Payal Dalal
    Senior Vice President, Mastercard Center for Inclusive Growth (co-host)
    Vanessa Toré
    Director, Foreign Economic Cooperation, Ministry of Economic Development of Curaçao
    Barbara Ramos
    Chief of Research and Strategies for Exports, International Trade Centre (moderator)
    17:30 - 18:45
    Building Back Better with Gender-Responsive Public Procurement
    Organizers: ITC, The Gambia, W20, WE Act Initiative

    Placing women at the heart of our efforts to ‘build back better’ can help ensure a sustainable and inclusive recovery. Governments spend $9 trillion USD on public procurement every year; however, women account for only 1% of public procurement opportunities worldwide. This event will focus on supporting increased women’s participation in public procurement globally. Panellists will share the experiences of their countries and discuss lessons learned to facilitate knowledge sharing and inspire countries interested in creating new programmes.
    Candace Waterman
    President @ CEO, Women Impacting Public Policy, United States of America
    Abdoulie Jammeh
    Deputy Permanent Secretary, Ministry of Trade, Industry, Regional Integration, and Employment, The Gambia
    Lucy Wesley
    Manager, Women Initiative for Sustainable Agriculture, Liberia
    Ms. Judith Fessehaie (Moderator)
    Head, SheTrades, International Trade Centre


    20 speakers

    Pamela Coke-Hamilton

    Executive Director, International Trade Centre

    H.E. José Luis Cancela

    Ambassador of Uruguay to the WTO

    Eunice Huang

    Head of Asia Pacific Trade Policy, Google

    Joy Zenz

    CEO, Africa Women in Trade

    Ángel Villalobos Rodriguez

    Permanent Representative of Mexico to the WTO (Moderator)

    Dr. Ngozi Okonjo-Iweala

    Director-General, WTO