International Day of Sport for Development and Peace


    To celebrate the contribution of sports to development and peace, ITC and the UEFA Foundation for Children are hosting an event at the headquarters of the Union of European Football Associations and online.

    Securing a Sustainable and Peaceful Future for Youth:  The Contribution of Sports

    On the occasion of the International Day of Sport for Development and Peace 2022, the International Trade Centre (ITC) and the Union of European Football Associations (UEFA) Foundation for Children are highlighting the role of sport as a driver for inclusiveness and economic empowerment, especially for youth, at an event at the UEFA headquarters and online.  

    Please find the link for online participation here.

    The panel of active and former football players and experts in sports for development will look at the economic opportunities for entrepreneurship, job creation and business development that sports as a sector can create for young people. 

    The cooperation between ITC and the UEFA Foundation for Children is an example of partnerships that can generate such impact.  With youth economic empowerment at the forefront, ITC and the UEFA Foundation have developed the Kick for Trade curriculum as part of ITC’s Sport for Development programme. This initiative uses sports to foster the socio-economic inclusion and development of youth, to equip young people with skills for gaining and sustaining employment and to nurture entrepreneurship. Since the launch in 2019, activities have been rolled out in The Gambia, Guinea and recently in Iraq. Read more on the Kick-for-Trade curriculum: https://intracen.org/resources/publications/kick-for-trade 

    Date & location
    6 April 2022

    Nyon and online


    jzietemann [at] intracen.org


    7 speakers

    Ms. Pamela Coke-Hamilton

    Executive Director, International Trade Centre (ITC)
    Ms. Coke-Hamilton has served as Executive Director of ITC since October 2020. Ms. Coke-Hamilton has a breadth of experience and expertise in trade-related capacity-building and sustainable development. She has a deep understanding of the challenges faced by vulnerable economies such as the small island developing states and least developed countries.

    Urs Kluser

    General Secretary, UEFA Foundation for Children
    Mr. Kluser is a lawyer by profession. Following his law career, he worked in international humanitarian organizations and international development before becoming involved in associations football with positions in FIFA and UEFA. Since May 2018 he serves as General Secretary for the UEFA Foundation for Children.

    Honey Thaljieh

    Corporate Communications (Special Projects) Manager, FIFA
    Ms. Thaljieh was the first captain of the women’s national football team of Palestine. She is the first woman in the Middle East to obtain a FIFA Master in Management, Law and Humanities of Sport. She became a role model to women and girls throughout the Arab world and beyond. Through her extensive network of partnerships, she has developed sports initiatives for thousands of boys and girls.

    Adama Sanyang

    Young entrepreneur, Kick for Trade participant & football player, The Gambia
    Mr. Sanyang, 25, is employed at the Ministry of Health as a public health officer and is a strong advocate in support of health and wellbeing, especially for children. He is a programme manager at the Children’s Foundation - The Gambia (CFG) and the country representative of the Aspeboda Foundation for Children. Formerly, he was Vice President at the Bill Clinton Youth Foundation for Health.

    Abdullah Alghamdi

    Chief Executive Officer, United World
    Mr. Alghamdi has been the Group CEO of United World since 2019, having served as Group CEO of Amas Al Riyadh Holding since 2018. He was CEO of the Saudi Arabia Olympic Committee from 2015 to 2017 and served as Finance Manager at Procter & Gamble Geneva from 2002 to 2015.
    Mr. Alghamdi has nineteen years of International Finance and Sports Management experience in progressive leadership roles.

    David Dellea

    Head of Sports Business Advisory, PwC
    Mr. Dellea leads PwC’s Sports Business Advisory practice. With 18 years of experience in the sports industry, he focuses on supporting clients with their strategic, organizational and commercial questions. Over the years, David has supported leading sports governing bodies, event organizers, investors, sponsors, media companies, agencies and the public sector across a wide array of topics.