Stories

Lifestyle Vietnam 2012 trade fair welcomes buyers from around the globe (en)

15 mai 2012
ITC Nouvelles

Vietnamese handicraft manufacturers, supported by the joint project "Green Production and Trade" participated in Lifestyle Vietnam 2012 between 18-21 April 2012. The dates were strategically chosen to commence a few days prior to the Hong Hong Houseware Show and the Cantonfair in Guangzhou, meaning that foreign buyers were able to visit several trade fairs during one trip to the region.

Organized by the Vietnam handicraft exporters association – VIETCRAFT – Lifestyle Vietnam 2012 attracted more than 1,500 visitors from key markets including Europe, the United States, Japan, China, Australia and elsewhere. The fair continued on its upward trend, attracting increasing numbers of international buyers and offering an expanded variety of high quality home decorative items, houseware and gifts. Besides featuring returning exhibitors from Cambodia and the Philippines, the fair also welcomed a large delegation from Indonesia which was supported by the Bali Export Development Organization (BEDO) and Dutch Centre for the Promotion of Imports (CBI).
 
Green Production and Trade has been a stout supporter of the fair since its conception in 2010. Experts recruited under the programme by ITC promoted the fair in key markets, including the United States, Europe and Japan through targeted communications and customized follow-up. The programme combined forces with CBI which helped mobilize some 200 European buyers to take part.

The joint programme is funded by the MDG Achievement Fund - a Fund created by the Government of Spain. Speaking at the opening session of Lifestyle Vietnam, Ms. Sophie De Caen, Director of the Fund, explained the rationale for the United Nations’ support, “Through a dynamic and growing craft market, thousands of employment and income opportunities for handicraft production are created in rural crafts villages. Similarly, demand for natural raw material increases, thus creating new market opportunities and additional income for growers and collectors in rural areas. The employment and income opportunities created contribute to livelihood security and more equitable value chains”.
 
For more information, please visit the Green Production and Trade web site.