Special Session: 'Administering the SME Competitiveness Survey'

COURSE DESCRIPTIONThis course teaches participants how to administer ITC's SME Competitiveness Survey (SME CS). It begins with an overview of ITC's definition of SME competitiveness and an explanation of the nature of the SME CS, the parties involved in it and the potential uses of the data gathered. It then moves on to focus on the survey's structure and the ways in which interviewers are expected to carry out the SME CS. Finally, it concludes with an overview of interviewer-respondent dynamics to ensure that unexpected situations are kept to a minimum.NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.After completing this course, participants will be able to:Use a structured decision-making process; andMake strategic decisions for export marketingCOURSE CERTIFICATIONParticipants who meet the course requirements will receive a Certificate of Completion issued in electronic format.COURSE STRUCTURELecture 1: The SME Competitiveness SurveyLecture 2: The SME Competitiveness InterviewLecture 3: Working with the Respondent