E-Commerce Training Programme for Coaches in Kenya

The International Trade Centre (ITC) is a joint agency of the United Nations and the World Trade Organization supporting the internationalization of small and medium-sized enterprises (SMEs). Its joint mandate combines a focus on expanding trade opportunities with the aim of fostering sustainable development. The Trade for Sustainable Development (T4SD) Programme has established a Green to Compete Hub in Kenya to support Kenyan SMEs to implement more sustainable business practices and access foreign markets.The e-commerce training programme for coaches, which is implemented by the ITC e-commerce programme ecomConnect, is part of the Green to Compete Hub component Positioning sustainable products in the international market. The e-commerce training programme has been designed to help Kenyan tourism and agro-processing companies to sell their products and services online to European customers.