Engaging with the Diaspora for Trade
COURSE DESCRIPTION
This course introduces participants to the various roles and motivations of the diaspora in expanding international trade with SMEs from their countries of origin, whether specifically to diaspora markets, or to wider markets in the diaspora's host country. It showcases useful ways of tapping into the diaspora for trade, and presents the most common pitfalls which SMEs should avoid when attempting to do this.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.
After completing this course, participants will be able to:
Recognise the value of the diaspora for trade; Match business opportunities in the diaspora with their product or service offering; and Take the appropriate steps to take advantage of the opportunities presented.
COURSE CERTIFICATION
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.
COURSE STRUCTURE
Lecture 1: Using the Diaspora to Expand Trade
Lecture 2: Expanding the Value of the Diaspora
Lecture 3: The Diaspora Market
Case Study Exercise
This course introduces participants to the various roles and motivations of the diaspora in expanding international trade with SMEs from their countries of origin, whether specifically to diaspora markets, or to wider markets in the diaspora's host country. It showcases useful ways of tapping into the diaspora for trade, and presents the most common pitfalls which SMEs should avoid when attempting to do this.
NOTE: We recommend using the latest version of the Chrome or Safari browsers to ensure an optimal experience viewing the lectures.
After completing this course, participants will be able to:
Recognise the value of the diaspora for trade; Match business opportunities in the diaspora with their product or service offering; and Take the appropriate steps to take advantage of the opportunities presented.
COURSE CERTIFICATION
Participants who meet the course requirements will receive a Certificate of Completion issued in electronic format.
COURSE STRUCTURE
Lecture 1: Using the Diaspora to Expand Trade
Lecture 2: Expanding the Value of the Diaspora
Lecture 3: The Diaspora Market
Case Study Exercise
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Training
Sector