Press releases

Launch of SheTrades Women’s Entrepreneurship Programme at Expo2020

19 octobre 2021
ITC News

(Geneva/Dubai) The International Trade Centre (ITC), Dubai Industries and Exports (Dubai IE) and the Women’s Pavilion at Expo 2020 in collaboration with Cartier are launching a series of gender-focused events to foster learning, innovation, partnerships, and alliances.

These events highlight women's essential role in transforming key industries and leading the charge towards more inclusive and sustainable global trade. They fall under the International Trade Centre’s overall mission of fostering inclusive and sustainable economic development and contributing to achieving the United Nations Global Goals for Sustainable Development.

This series of events is being brought to Dubai as part of the Dubai IE’s strategy of promoting women’s participation in trade and highlighting the role of Dubai as a competitive trade and export hub.

The Launch of the SheTrades Women’s Entrepreneurship Programme is one of the anchor events in the run-up to SheTrades Global Dubai, with the signing of the MOU between ITC and Dubai IE. The agreement formalizes the initiation of the organization’s six months presence at Expo2020, culminating with SheTrades’s flagship event taking place from 13 to 15 February 2022.

SheTrades Global will comprise workshops, exhibition areas and more. The event aims to inspire women to do sustainable business and create lifetime economic opportunities. With a strong focus on business generation, investment, and innovation, SheTrades Global is an opportunity to do business, begin the road to global expansion and forge new partnerships.

Two important components that lead to the success of women-owned businesses in global markets is to have the appropriate knowledge and networking opportunities. Over the next six months, each of the sessions includes a panel session with dynamic women entrepreneurs sharing their experiences. The interactive sessions provide women-owned businesses with a platform to take their business to the next level.

The 8th edition of SheTrades Global will be hosted in-person at the Dubai Exhibition Centre within the Expo 2020 site and virtually, so that women across the globe can benefit from the seminars and workshops. The International Trade Centre and Dubai Industries and Exports co-host the event, in collaboration with the Women’s Pavilion at Expo 2020 in collaboration with Cartier.


‘Shaping a more resilient, inclusive and sustainable world is more important than ever, and can only be achieved if women are part of the solution. ITC and Dubai IE will co-host a series of hybrid events at the Expo2020 Women’s Pavilion in the run up to SheTrades Global Dubai. It will be an opportunity for learning, innovation, partnerships and alliances to ensure that women entrepreneurs are empowered. When women succeed, we all succeed, and we can make a lasting impact! Join us in Dubai or online!’
Pamela Coke-Hamilton, Executive Director, International Trade Centre

‘We are excited to co-host SheTrades Global Dubai, with ITC, which will be the largest virtual and physical gathering of women owned businesses in the world. We believe the event will enable women-owned businesses to learn about best practices, hear from dynamic successful women entrepreneurs and of course, meet with fellow women-owned businesses from across the globe. This will truly be the event for women looking to grow their business through exporting.’
Saed Alawadi, CEO of Dubai Exports

‘Supporting female entrepreneurship is at the heart of our work at Dubai IE. By creating more opportunities for women entrepreneurs allows them to enter into the marketplace and we believe to become more successful in global markets. It is important to appreciate that encouraging woman entrepreneurship is not a zero-sum game. Assisting woman entrepreneurship does not deprive men from their opportunities. In fact, we believe that encouraging female entrepreneurs creates synergistic gain for the whole economy.’
Mohammed Al Kamali, SheTrades MENA Programme Director and Deputy CEO Dubai IE

Notes for the Editor

SheTrades Global is the flagship event of ITC’s SheTrades initiative to connect three million women to market by 2021.

Participants can submit their applications on:
EXPO 2020 Dubai and the organizers will be following the UAE government guidelines with regards to COVID-19 precautionary measures.


About ITC - The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.  

For more information, visit

Follow ITC on Twitter | Facebook | LinkedIn | Instagram | Flickr


About Dubai Industries and Exports

Dubai Industries and Exports is a Dubai government entity striving to ensure the success of the exports sector in Dubai and the UAE, through constant guidance, advice and practical support to both overseas buyers and suppliers. Dubai Exports provides trade information, branding advice, financial, legal and foreign trade representation and access to potential buyers. It is as well the host institution of SheTrades MENA.

About Expo 2020 Dubai

Taking place from 1 October 2021 to 31 March 2022. Expo 2020 is a world Expo that will be hosted by the United Arab Emirates. It is the first Expo to be held in the Middle East, Africa and South Asia - making it a historically significant event.

Media inquiries should be directed to:

Vittorio Cammarota

Chief, Communications and Events

T: +41 22 730 0322

E: vcammarota [at] (vcammarota[at]intracen[dot]org )