E-commerce
Vue d’ensemble
Résumé
ITC's Strategic Plan 2022-2025 places a significant emphasis on the digitalization of trade - and the fundamental importance to entrepreneurs and MSMEs of having access to affordable and useful digital connectivity. This project - and the programme of work it represents - is ITC's commitment to a raised level of ambition in ensuring that digital connectivity is accessible and utilized by small enterprises in developing and least developed countries and that the benefits flow to otherwise excluded populations. The initiative, baptized "Switch ON", addresses different levels of response at the policy, ecosystem and enterprise level and supposes new working processes for ITC teams to coordinate their work around connectivity related issues, the conclusion of agreements with "non traditional" partners (such as those making investments in digital connectivity infrastructure and services) and thought leadership which ensures that the transition to digital trade results in positive and inclusive development outcomes. The project finances specific research and pilot programs within ITC, and leverages project resources from W2 funded projects. A core component is the development of ecommerce capabilities and the scaling of ITC's community of experts and practitioners. Intended to be a multi year programme (aligned with ITC strategic planning period) the project will review progress and make annual decisions how best to target potential additional funding.
Projets
This course provides participants with an overall introduction to the concept and practice of e-commerce. It also includes an "e-commerce readiness check" which will allow participants to gauge their level of preparation to start selling products or services online through an e-commerce channel.
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This course introduces SMEs to the importance of creating quality e-commerce content for their online initiatives, presenting them with useful guidelines for content creation, both for individual products as well as for companies as a whole. It is also available in?Spanish.
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Text: This course introduces participants to virtual marketplaces (VMPs), which are a type of e-commerce website on which individual businesses can sell their products or services internationally.
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This course introduces participants to the opportunities and challenges of becoming involved in B2B e-commerce. Finally, it concludes with a look at digital marketing and website optimization, with the goal of providing participants with tools to make their B2B e-commerce operations as effective as they can be. This course is also available in ?Arabic.
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This joint course by ITC and Diplo Foundation is designed to help participants better understand the multifaceted concept of e-commerce, the opportunities it offers to SMEs, and the steps necessary to create an enabling environment allowing for a greater uptake of e-commerce by both businesses and consumers.
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