Publicaciones

Las publicaciones del ITC acercan la voz del mundo empresarial al comercio sostenible y se centran en los países en desarrollo. Ofrecemos asesoramiento a los encargados de formular políticas, las organizaciones de apoyo empresarial y las pequeñas empresas. Nuestros informes ofrecen información para facilitar que el comercio sea más inclusivo, ecológico, digital y competitivo.

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BRICS countries – Brazil, the Russian Federation, India, China, and South Africa – are becoming increasingly important players in the global e-commerce market. This joint report by the United Nations Industrial Development Organization and ITC examines business-to-clients e-commerce markets in...

This joint ITC-Alibaba publication reviews the context of e-commerce development in China and identifies what is needed for foreign firms to enter the market.China's cross-border e-commerce has been growing rapidly in recent years. This development has brought new and innovative ways to access...

African enterprises can be successful in international e-commerce, provided they are supported to address financial, infrastructure and socio-political barriers. In Africa, there is enormous potential – the e-commerce market is projected to soar to US$ 50 billion, up from US$ 8 billion in 2013....

Cross-border e-commerce can help least developed countries (LDCs) to become more competitive and diversify their exports – and this is especially true for Asia-Pacific, the most dynamic region in global e-commerce. To capture that potential, small businesses in these countries need more market...

This first ITC e-commerce survey provides valuable insights that will allow countries to shape policies and practices that address the real business needs on the ground. To ensure that micro, small and medium-sized enterprises (MSMEs) can benefit from e-commerce, they need better access to...

Micro, small and medium-sized enterprises in Africa can tackle e-commerce barriers such as formalization, e-payments and delivery by joining forces through collaborative business models. This paper examines the pros and cons of three models – associations, consortiums and cooperatives – and...

Advanced economies have developed highly competitive and innovative e-commerce services, making it simple for small enterprises to set up online stores, transport their goods and receive payments. Although entrepreneurs in developing countries can sell online by accessing these services, most are...

Esta guía, que forma parte de la colección La Clave del Comercio, recoge abundantes datos, recursos y asesoramiento sobre comercio electrónico. Contiene un gran número de cuestiones sobre compra y venta por Internet, y el formato de preguntas y respuestas ayuda al lector a centrarse en aquellos...

This report helps small businesses tap into the Chinese e-commerce market, which is the world’s largest.The publication recommends cross-border e-commerce, which allows opening stores in marketplaces ratherthan opening Chinese sites. It provides systematic instructions on the process, including...

Small firms and women-led enterprises can connect to global markets by boosting their digital capacity. This is an area where Aid for Trade can have a big impact. Evidence shows a significant connectivity gap between small and large firms, and between firms managed/owned by men or women. This report...

Online marketplaces are the dominant form of e-commerce for consumer goods in developed countries. They are also prominent across Africa, offering great potential to serve a new generation of consumers and open opportunities for small entrepreneurs. But little is known about these marketplaces in...

This report is a starting point for public-private dialogue to address e-commerce bottlenecks, especially for small firms in developing countries. Small firms face policy challenges in four processes typical to all e-commerce: establishing online business, international e-payment, international...

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