ITC Small Business Week at EXPO 2020: The Future of Coffee

Coffee is commercially produced in more than 50 countries, and the world drinks upwards of 3 billion cups a day. Millions of coffee growers, mostly smallholder farmers, increased production by 50% over the past two decades. Demand is set to further increase in the coming years. This inspiring talk with experts explores how partnerships can ensure a systemic sector transformation that will drive real impact for all. Speakers include some of the 70 partners who collaborated with ITC on the 4th edition of The Coffee Guide the world’s leading practical source for the international coffee trade. The event is organized by ITC, in partnership with the European Union, the Africa and Madagascar Robusta Coffee Agency (ACRAM), the Caribbean Network of Fair Trade Producers (CLAC), the European Union, Fairtrade Africa, and the Organisation of African, Caribbean and Pacific States (OACPS).